ASICS Reimagines Its GEL-Mai Model With A "Carbon" Makeover

As footwear companies continue their uphill battle in competing against the likes of Nike and adidas, one effective way to help make up lost ground is to have at least one signature silhouette that reverberates out in the streets. ASICS have found this model in the rebirth of its GEL-Mai silhouette. Boasting noteworthy collaborations alongside such names as Slam Jam, KITH, Bodega and mita sneakers, the nostalgic '90s throwback runner is still in the midst of its time in the sun. Sporting the smo...